Vintage Lover

Over the past few years, there's been an increase in the love of vintage and all those things that carry a story. This current trend of thrift and community spirit, seen in the younger generation nowadays, this stereotype I believe, doesn't buy into disposable behaviour, they choose to buy second hand rather than brand new and modern.

Regarding the recession that we are still in at the minute, the public are unable to buy brand new things and expensive things because they don't have the disposable income that they used to, so the buying of second hand has risen and the trend of the homemade has beome huge. The vintage lover is a true customer to vintage, they visit local music festivals, buy from the local charity shop and customise their clothing.